Only P&G could pull off a marketing campaign that involves the creation of a conspicuously western-society superhero that sells soap to an Islamic consumer base with little history of personal hygiene (no offense intended...let's face it...most of the world doesn't see a need for soap).
Gotta love P&G...no [recognized] need...CREATE ONE! Man I miss the good ol' days of outrageously ambitious marketing ideas. God bless you P&G (whichever One your consumers choose).
Watch the very interesting report from Martin Lindstrom of Advertising Age.
See it here.
Back to the lastest Bart's Brief stuff.
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