Wednesday, March 28, 2007

The U.S. Supreme Court decision that could change marketing forever

The U.S. Supreme court has agreed to hear a case that may reverse the interpretation of the Sherman Antitrust Act that restricts manufacturers from setting retail prices. As perhaps the most powerful "P" of the four marketing p's, pricing control by manufacturers could radically change the marketing strategies of innumerable brands.

Here's a great summary by the International Herald Tribune:
U.S. Supreme Court case tests minimum price rule

Back to the lastest Bart's Brief stuff.

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