Thursday, November 16, 2006
Looks like AdAge agrees with me
A brief article by Marc Graser of AdAge draws much the same conclusion as I did with respect to the Nielsen study on product placement.
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- Bart Steiner is an accomplished executive consultant with a foundation of management excellence from Procter & Gamble. Mr. Steiner has an extensive consulting background in collaborative relationship development, process improvement, organizational effectiveness, software application, sales and marketing plan development, and strategic planning. He has worked with companies across numerous industries including Fortune 500 companies, consumer goods manufacturers, retailers, professional service firms, software/Internet companies, and non-profits. His work has been valued at more than $200 million in net present value, as he continues to focus on creating at least $10 in value for every $1 a client spends. Internationally educated in Finland, Sweden, and the U.S., Mr. Steiner received numerous academic accolades including Flinn Scholar, Baird Scholar, Phi Kappa Phi, and Phi Beta Kappa, with an undergraduate triple-major Summa cum Laude with Honors. He was also named a Berger Scholar in the Berger Entrepreneurship Program at the University of Arizona; one of five programs awarded the prestigious NASDAQ Center for Entrepreneurial Excellence Award.
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